About Lineu Vitale

Lineu Vitale is a native of São Paulo. In 1992, Lineu founded Vitale Advertising in Miami, an advertising agency focused on Brazilian companies, products, and services abroad, becoming the largest and most reputable Portuguese-language agency in the United States.

Vitale Advertising began serving important clients such as Varig, TAM Airlines, the Consulate General of Brazil, Banco Sofisa, Churrascaria Porcão, InterTransfers (in Miami, Lisbon, London, and Geneva), the Brazilian-American Chamber of Commerce, CVC Turismo, Confiança Moving, among eighty other clients, including American companies such as Universal Studios in Orlando, Miami International Airport, Dish Network, among others.

Lineu created and directed over 100 commercials featuring prominent Brazilian celebrities such as Hebe Camargo, Arthur Moreira Lima, Christian Fittipaldi, Hélio Castroneves, and Tony Kanaan for Rede Globo and Record International. He was elected "Advertiser of the Year" by the Press Awards, receiving over thirty nominations, including "Best Commercial of the Year," "Best Advertising Work of the Year," "Best Outdoor Ad of the Year," and "Agency of the Year."

In 2005, Vitale assumed the presidency of the Brazilian-American Advertising Association, BAAA, an association of Brazilian advertisers in the United States focused on enhancing this segment in the country. Vitale brought the elite of Brazilian advertising to Miami as guests for lectures and exchange of experiences: Washington Olivetto (W/Brasil), Marcello Serpa (Sales/BBDO), Sales Netto (Meio e Mensagem), and other speakers.

For the first time in the history of American journalism, a widely circulated newspaper - The Miami Herald - began distributing the Brazil Preview, an English-language supplement with 100% positive content about business and tourism in Brazil produced in partnership with Eduardo Schneider, creative director.

Currently, Lineu Vitale is the CEO of Preview Media Group, Inc. and provides consultancy services to Brazilians intending to undertake or reside in the United States. He is the founder and editor of FocoAmerica, an association of Brazilian authorities focused on guiding new entrepreneurs in the United States. He frequently receives invitations to produce advertising pieces for American agencies targeting the Brazilian audience.